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Google DFP and Google Ad Exchange: A Programmatic Tale

Screenshot taken from "The Future of Advertising" by Daniel Alegre

Screenshot taken from “The Future of Advertising” by Daniel Alegre

I wrote this post for ArchDaily’s internal wiki soon after leaving the company, I been asked many times about my experience managing the ArchDaily inventory that I decided to make this post public.

Google Ad Exchange (Adx from now) it’s considered a premium version of Google AdSense, only offered for Google to publishers with more than 5mm page views per month. Adx it’s a programmatic advertising sales platform which connects ad networks, digital agencies, advertisers and publishers giving the chance to maximize ROI across millions of sites, in real time.
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