Armando

Life: Norwegian Wood by Haruki Murakami Work: Designing for Emotion by Aaron Walter

Screenshot taken from “The Future of Advertising” by Daniel Alegre

I wrote this post for ArchDaily’s internal wiki soon after leaving the company, I been asked many times about my experience managing the ArchDaily inventory that I decided to make this post public.

Google Ad Exchange (Adx from now) it’s considered a premium version of Google AdSense, only offered for Google to publishers with more than 5mm page views per month. Adx it’s a programmatic advertising sales platform which connects ad networks, digital agencies, advertisers and publishers giving the chance to maximize ROI across millions of sites, in real time.
Read More »Google DFP and Google Ad Exchange: A Programmatic Tale

I’ve shared this video with almost every person I know, so I better publish it here. It’s a brilliant definition of the value of UX.… Read More »Philip Fierlinger (Xero) talking about the UX of money

I’m very obsessed with customer service in any format. Chile, the country where I come from, has the worst customer service I’ve been through, and I’ve traveled quite a bit. In my working life I have always tried to put myself in the customer (or user to be more politically correct) to deliver the best experience, hence my interest in the UX field.

Read More »Trade Me Customer Service: A Love history