Work

Xero

I’m currently working as a Product Design Director for Xero’s Business Products. My team and I work together with the Product and Engineering teams to deliver solutions for Small Businesses, helping thousand of Small Businesses around the world optimize their operations regarding Project Management, Expenses Management, Employee Management, and more. From a strategic perspective, my team is helping Xero go beyond accounting, which is an exciting challenge.

As a member of the Design Leadership Team, I’m also involved in the strategy and tactics to recruit, nurture, and retain design talent.

Fergus

During my three years at Fergus, I ramped up the design operations creating a UX team from scratch, my first piece of work was an onboarding project that ended up increasing (and maintaining) a 7% month on month conversion rate. We achieved that by creating a task-based onboarding workflow where we allowed trialists to use their trail account for real projects from the start.

After the initial launch of our new onboarding experience, the most logical next step was to improve the overall User Experience of Fergus to reduce churn and reduce Customer Support tickets. We embarked on a very comprehensive UI audit that was the foundation of K9, the design system of Fergus that would become the foundation of a more consistent and easy to deploy User Experience. While one of the team members was auditing the UI components, another Designer was collating and categorizing years of customer support tickets to define and prioritize the most critical workflows to be fixed. This wasn’t a small project, and the design team spent about 6 months almost exclusively focusing in this project, that was delivered in 3 stages over 1 year, we had a dedicated engineering team delivering improvements every week, customers were thrilled.

In my final year at the company, I focused my efforts on fostering a product-led spirit in the engineering team, helping the CTO to create a Product Team from scratch. This helped us to understand and prioritize opportunities better. During that time we focused our efforts on understanding the Australian market to increase our reach. The result of this initiative was Checklists and Forms, a bundle of functionalities specially designed to help Small and Medium Trade Businesses to optimize their operations and reduce paperwork around legislation and compliance.

Orion Health

During my two and a half years at Dropbox, I worked on numerous projects across several different teams. Most notably, I worked with the Revenue & Growth team on redesigning and relaunching Dropbox Pro (now known as Dropbox Plus), an effort which involved both product work (in the form of building new features, such as password-protected shared links) and marketing efforts. Additionally, I helped lead the engineering efforts to build the marketing pages for Dropbox Pro.

After the initial launch of the new offering, our team was poised to grow adoption. We spent months experimenting with marketing efforts, as well as refining the checkout experience. We saw a direct and substantial positive impact on subscriptions through our improvements.

After working on Dropbox Pro, we spun off a small “blue sky” growth team to explore how we could foster increased adoption of our sharing tools. The most successful project to emerge from that team was the addition of user avatars in the Dropbox Product. Adding user photos to the product led to increased sharing activity, just as we had hoped, but it also unlocked possibilities for other product teams to build richer, more user-centric experiences.

After working on Dropbox Pro, we spun off a small “blue sky” growth team to explore how we could foster increased adoption of our sharing tools. The most successful project to emerge from that team was the addition of user avatars in the Dropbox Product. Adding user photos to the product led to increased sharing activity, just as we had hoped, but it also unlocked possibilities for other product teams to build richer, more user-centric experiences.

Orion Health

After working on Dropbox Pro, we spun off a small “blue sky” growth team to explore how we could foster increased adoption of our sharing tools. The most successful project to emerge from that team was the addition of user avatars in the Dropbox Product. Adding user photos to the product led to increased sharing activity, just as we had hoped, but it also unlocked possibilities for other product teams to build richer, more user-centric experiences.

In my final year at the company, I joined the Web Infrastructure team as a Design Engineer to work on Design Systems. I had spent all my tenure at Dropbox maintaining a suite of design tools, so was able to provide historical knowledge and engineering principles to address inconsistencies in both the design and implementation of many product surfaces. The result of my work was Scooter, an open-source (S)CSS framework and design system adopted by several product teams to speed up their work.