Table of contents
- A/B Testing
- Above the fold
- Accessibility
- Affordance
- Analytics
A/B Testing
In A/B testing, you unleash two different versions of a design on the world and see which performs the best. For decades, this has been a classic method in direct mail, where companies often split their mailing lists and send out different versions of a mailing to different recipients. A/B testing is also becoming popular on the Web, where it’s easy to make your site show different page versions to different visitors.
—Taken from Putting A/B Testing in Its Place @ Nielsen Norman Group
Above the fold
Accessibility
Affordance
Analytics
| Type | Metrics | More |
| User Behavior Analytics | Click pads, Engagement Rate | |
| Business Analytics | Active users, Conversion rates, Lifetime Value, Retention, Churn | |
| Performance Analytics | Load time, Uptime | |
| Operational Costs | Storage, Hosting | |
| Marketing Costs | Customer Acquisition, Cost of Sales | |
| Sentiment Analytics | NPS, Customer Satisfaction, Surveys | Article: Everything you need to know about sentiment analytics |