ArchDaily

Role: Product Design Lead
Market: United States

Problem
The founders After our redesign we understood that our value was in the huge architecture community we had browsing our site, looking for inspiration and content. To monetize that traffic better we decided to create Materials, a product catalog displaying native advertising from the key players in the construction industry. Materials became a unique marketplace where all the architecture suppliers can engage with the architects, talking to them using their language and right when the architects are looking for inspiration and products for their upcoming projects.

Methods

Outcome